Friends and colleagues were invited to preview the new creative work which will be used to promote the science park locally and globally. Many of those who came had taken part in the initial research at the beginning of the year. The event took place in the new Riverside Development marketing suite. With units from 2,650 sq ft this will be the venue of choice for small to medium-sized companies who value being part of the Cambridge high-tech community.
John Granger commented; “This day marks the start of the future of Granta Park. With the completion of the Riverside Development and planning consent for a further 330,000 sq ft we are in great shape to serve the requirements of the Cambridge scientific community.”
He continued, “The work we have undertaken to review our brand strategy is hugely important because it provides the foundations for Granta Park’s future. It has been a time of recognising what we do well and the things we could do to raise our game. Look out for our new advertising, visit the new-look home page of our website at GrantaPark.com and look out for the stunning new Granta Park commuter bus!”
On a lovely sunny day guests lingered to chat and admire the views across the River Granta - a real selling point.
Pictured from left to right: Derek Jones Chief Executive of Babraham BioScience Technologies Ltd; Peter Victor International Liaison for Cushman and Wakefield; John Granger Managing Director of Granta Park; Nikki Rogers Inward Investment Life Sciences for East of England International and, Harriet Fear Chief Executive of ERBI.
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